雙崎部落咖啡品牌與包裝設計創作之研究

臺灣一年咖啡商機高達 700 億，頂級咖啡市場更是蓬勃發展。「世 界的文化及咖啡貿易是原住民用身軀撐住的」，臺灣咖啡的產區幾乎都 由原住民種植，因此如何運用珍貴且具有臺灣特色的元素創作臺灣原 民咖啡品牌與設計包裝，為本研究創作之主要目的。
本研究以前導研究探索臺灣咖啡包裝的設計元素，再以文獻分析 及市場調查蒐集資料，深入原鄉進行田野調查暸解咖啡的種植、烘焙、 濾泡等過程，最後以實證研究分析出創作視覺元素，創設品牌及設計包 裝策展。
研究成果結論表述如下
一、 咖啡品牌包裝圖象與色彩能傳達咖啡產地及風味特色。
二、 臺灣咖啡可藉由創新品牌與包裝提升商品價值。
三、 前導研究發現咖啡適合與原民部落圖騰及文化結合成創新品牌，
強化品牌特殊性，並發展有別於市場的咖啡包裝。 四、 雙崎咖啡品牌研究創作成果展覽的觀眾回饋豐碩。

Taiwan's annual coffee business opportunity is as high as 70 billion, and the top coffee market is booming. "The world's culture and coffee trade is supported by the aboriginal body." Taiwan's coffee production areas are almost all grown by indigenous peoples. Therefore, how to use the precious and Taiwanese elements to create Taiwan's original coffee brand and design packaging. The main purpose of this research creation.
This study used to study the design elements of Taiwan's coffee packaging, and then collected data through literature analysis and market research, conducted field investigations in the field to understand the process of coffee planting, baking, follicles, etc., and finally analyzed the creative visual elements with empirical research. , creating brand and design packaging curation.
The conclusions of the research results are as follows
1. The coffee brand packaging image and color can convey the origin and
flavor of the coffee.
2. Taiwanese coffee can enhance the value of its products through
innovative brands and packaging.
3. The leading research found that coffee is suitable to be combined with
the original tribal totem and culture into an innovative brand, strengthen brand specificity, and develop coffee packaging that is different from the market.
4. Audience of the Shuangsaki Coffee Brand Research and Creation Exhibition.