糖癮症的危害應用於2D動畫之擴增實境創作研究

根據經濟部統計，臺灣每年可賣出10.2億杯手搖飲。隨著現代生活步調加快，日常生活中的小確幸卻是引發肥胖的重要因素。具研究顯示，消費者在攝取糖份當下，大腦會分泌多巴胺抑制痛苦情緒，而給予的快樂感甚至比毒癮更令人著迷，導致許多消費者在不知不覺的情況下染上糖癮而不自知。因此，本創作研究目的為提升消費者健康意識，導正健康觀念擺脫糖癮的糾纏，故本創作研究分為三個階段，首先以文獻分析法，探究臺灣肥胖問題延伸的糖癮症相關公衛教育資料，從中歸整消費者染上糖癮症的相關原因和遠離方式，並了解擴增實境（AR）的表現形式，透過案例分析，進一步統整出教育與行銷等相關重點作為創作依據，使用Adobe Illustrator、Adobe After Effects、剪映等軟體設計2D動畫，並以新媒體技術Adobe Aero擴增實境（AR）作為整體創作之詮釋。本創作研究核心為使民眾從不同角度重新認識「糖」及長期攝入所帶來的隱患與危害，提升民眾對肥胖、糖等關鍵詞的警覺性，並擺脫糖癮的困擾。本創作研究成果分為四單元，共15件作品，以2D動畫短影音形式結合擴增實境（AR）應用，藉由簡短生動的畫面及互動場景，將糖癮症所引發的隱性危害觀念帶入其中，進而促使觀者重新思考甜食對健康影響的重要性。並藉由線上展場平台Virsody突破空間、時間與地點的限制，提供較高自由度的探索體驗，增加觀者與本創作研究之互動接觸意願及記憶點。希冀藉由本創作研究結果能有效提升消費者對健康教育的重視，為後續研究者及相關宣導單位或工作者，提供宣導健康觀念之參考。

According to the statistics from the Ministry of Economic Affairs, Taiwan has the capacity to sell an impressive annual total of 1.02 billion cups of bubble tea. With the accelerated pace of modern life, These drinks have emerged as a substantial contributor to obesity-related concerns. Research indicates that when consumers consume sugar, their brains secrete dopamine to suppress feelings of pain. While, happiness is even more than drug addiction, Causing many consumers unknowingly develop a sugar addiction without knowing it. Therefore, the purpose of this study is to enhance consumer awareness of health, rectify misconceptions about health, and break free from the entanglement of sugar addiction. The study is divided into three phases. Firstly, by using a literature analysis method, explore the public health education materials related to sugar addiction extended by Taiwan's obesity problem, and summarize the reasons why consumers get sugar addiction and the ways to stay away from it. Additionally, the study will understand the various forms of Augmented Reality（AR）through case analysis, and further consolidate educational and marketing-related key points as the basis for the creative process. Adobe Illustrator, Adobe After Effects, and Viamaker（剪映）will be used to design 2D animations. Furthermore, the new media technology Adobe Aero - Augmented Reality（AR）as the interpretation of the overall creation. The core of this study is to help the public re-examine "sugar" and the long-term hazards and dangers of excessive intake from different perspectives. Moreover, aming to enhance public awareness of key terms such as obesity and sugar, and help individuals overcome the troubles caused by sugar addiction. The results of this study consist of four units with a total of 15 pieces of work, combining 2D animation short films with Augmented Reality（AR）Applications. Through short and vivid pictures and interactive scenes, interpreting the concept of hidden dangers caused by sugar addiction will be conveyed, prompting viewers to reconsider the importance of sweets on health. By using the online exhibition platform "Virsody" to solve the problem of limitations of space, time, and location, providing a higher degree of freedom for exploration and increasing viewers willingness to interact with and remember this work. Ultimately, hoping this study will effectively enhance consumers attention to health education and provide a reference for future researchers and relevant advocacy units or workers in promoting health concepts.

Keywords：Added sugar, Obesity, Insulin Resistance, Sugar Addiction, 2D Animation, Augmented Reality（AR）