藺草帽飾的研究與設計

本研究旨在深入研究藺草帽搭配帽飾的創作設計，藺草編織已有將近三百年的歷史，1936年達到巔峰，但隨著1970年工業化興起，藺草製品逐漸式微。2003年，文建會的文創產業獎勵喚起苑裡居民對藺編文化的熱情，透過社區推廣重新振興了藺編文化。研究者在貿易領域有豐富的經驗，與國外品牌合作開發流行飾品和文具等產品，運用最新的流行元素設計下一季的產品。每個品牌在新一季的開發設計都在追求更多的突破，以吸引消費者目光提升銷售量。進入碩專班後，研究者深入瞭解藺草，發現其獨特天然特質，不需添加任何化學成分，具有獨特香氣和極為堅韌的材質。然而，藺草編織品缺乏流行性，且鮮見時尚媒材的運用。因此，本研究將時尚經驗應用於藺草帽飾，增添其豐富感，創造時尚感的藺草帽款。本研究針對女性的孩童、少女、熟齡三個年齡層進行設計，共創作了12頂不同風格的帽飾，於藺草文化館展示此次作品。最終，透過問卷調查了解這些新設計藺草帽飾的受歡迎程度和整體可接受度。此次設計以多元時尚媒材結合，為藺草帽注入新風貌，並且得到了良好的反應，可供其他藺草品牌參考。帽款中紳士帽、船夫帽與爵士帽是最受歡迎的帽款，而金屬、珍珠、羽毛等材質則深受喜愛。對於藺草編織的發展，看到了豐富的潛力，建議著重強化品牌價值，推動產品主題系列化，同時在設計上不斷探索不同材質與藺編產品的結合，以實現藺草編織品的多樣性和創新。

This research aims to conduct an in-depth study of the creation and design of rush hats and its accessories. Rush weaving has a history of nearly 300 years, reaching its peak in 1936. However, with the rise of industrialization in 1970, rush products gradually declined. In 2003, the Cultural Creative Industry Awards of the Council for Cultural Affairs aroused the enthusiasm of Yuanli residents for rush-weaving culture (or so-called Linbian culture). The award revitalized Linbian culture through community promotion. The researchers have extensive experiences in the trade field, used to cooperate with foreign brands to develop products such as fashionable accessories and stationery, and are familiar with using the latest fashion elements to the design of products for new seasons. The researchers were specialized in pursuing breakthroughs in the development and design of the new brands to successfully attract consumers' attention and increase sales. After entering the master's degree program, researchers learned more about rushes and discovered that they have unique natural characteristics. They do not require the addition of any chemical ingredients, have a unique aroma and are extremely tough materials. However, researchers also found that rush weaving products lack the essence of popularity and lack the use of fashionable materials. Therefore, researchers applied fashion experience to add richness to traditional rush hats. The research was designed for three age groups of women: children, girls, and mature women. A total of 12 hats of different styles were created and displayed at the Rush Cultural Center. Finally, a questionnaire survey was conducted to understand the popularity and overall acceptability of these new designs of rush hats. By using multiple and fashionable materials on the design of rush hats, we injected a new style into the hats and has received good response by doing so. We think this could be used as a reference for other rush brands. Among researches’ creation of rush hats, gentleman's hat and boatman's hat are the most popular types of hats, and researchers also found materials such as metal, pearls, and feathers are very popular. Lastly, regarding the development of rush weaving, researchers see rich potential and recommend to focus on strengthening the brand value, promote the serialization of product themes, and at the same time continue to explore the combination of different materials and rush weaving products in design in order to achieve more diversity and innovation.