林承謙劉常輝2025-08-072025-08-072023-03-09U0061-0702202319395800https://www.airitilibrary.com/Publication/alDetailedMesh1?DocID=U0061-0702202319395800https://nutcir-lib.nutc.edu.tw/handle/123456789/425全球化對地方發展的最大影響是地方發展條件的透明化，這導致各地區面臨著比以往更激烈的城市競爭和地方發展挑戰。世界各地的城市如何利用這些趨勢並使自己與眾不同是近年來城市營銷面臨的挑戰和問題。臺北地鐵是該市最重要的公共交通系統之一，就其優良的公共設施、列車的可靠性和準時性、車站的安全性以及悠游卡系統的普及程度而言，可以與許多國外捷運系統相提並論。 本創作研究對於城市意象、臺北捷運、雜誌插畫與雜誌封面設計原則進行文獻探討，回顧城市意象之發展與理論應用，歸納整理城市意象之意涵與要素，找出臺北市的核心文化與元素，欲了解臺北市之城市意象，透過文獻分析法去擬定創作題材的選定，歸納出「人文臺北、美食臺北、微觀臺北、育樂臺北、流動臺北」五種城市意象主題。創作研究主要以雜誌封面風格的表現手法實驗，對城市意象創造主題發展出不同的視覺效果與意義，再以案例分析法以外國旅行雜誌封面為對象，分析其表現手法，並找出其中最適當的表現手法，歸納出「注目性、對比性、空間性、均衡性、韻律性」五種雜誌封面表現手法，並將臺北捷運路線中的捷運站重點進行規劃與統整，從景點區至都市區連結，透過視覺化圖像帶領觀者一同遊歷臺北捷運站中的文化景點，創作出五個臺北捷運站景點系列作品，分別為人文臺北、微觀臺北、育樂臺北、流動臺北與美食臺北，共15件作品，得出結果為通過使用不同的插圖技巧和設計元素，雜誌插畫可以增強故事性、傳達訊息、吸引讀者，使雜誌更具吸引力和有效性。希望由此進而引起興趣與討論，從而達到臺北城市行銷之目的。The greatest impact of globalisation on regional development has to be the transparency of the conditions for regional development, which has made it necessary for regions to face greater urban competition and regional development challenges than ever before. How cities around the world can gain an edge and stand out from this trend will be the challenge and issue facing city marketing in recent years. As one of the most important public transport systems in Taipei City, it is comparable to many overseas MRT systems in terms of its excellent public facilities, the stability and punctuality of its trains, the safety of its stations and the popularity of its EasyCard system. This creative study examines the principles of urban imagery, Taipei MRT, magazine illustration and magazine cover design, reviews the development and theoretical application of urban imagery, summarises the meaning and elements of urban imagery, identifies the core culture and elements of Taipei City, and seeks to understand the urban imagery of Taipei City. The five themes of urban imagery are "Humanistic Taipei, Gourmet Taipei, Microscopic Taipei, Recreational Taipei, and Mobile Taipei". The creative research focuses on experimenting with the expression of magazine cover styles to develop different visual effects and meanings of the urban imagery creation themes. The magazine's cover is a series of 15 pieces of artworks, namely, Humanistic Taipei, Micro Taipei, Leisure Taipei, Mobile Taipei and Gourmet Taipei. The result is that through the use of different illustration techniques and design elements, magazine illustrations can enhance storytelling, convey information, attract readers and make the magazine more attractive and effective. It is hoped that this will lead to interest and discussion, thus achieving the goal of marketing the city of Taipei.zh都市意象臺北捷運雜誌封面設計雜誌插畫Urban imageryTaipei mass rapid transitMagazine cover designMagazine illustrationmaster thesis