李貴連楊承翰2025-08-072025-08-072023-09-12U0061-3008202320233100https://www.airitilibrary.com/Publication/alDetailedMesh1?DocID=U0061-3008202320233100https://nutcir-lib.nutc.edu.tw/handle/123456789/666本研究老楊方程式吉祥物「方老闆」吉祥物為案例，旨在深入探討其在企業識別系統中的角色設計與應用，同時初步瞭解臺灣觀光工廠吉祥物現況。研究方法分三個層面：首先，透過個案研究法深入分析方老闆角色的設計，涵蓋故事背景、外型設計和個性塑造等方面，做為後續討論提供了重要的基礎。 接者，運用訪談法探索方老闆角色設計與應用理念，以深入瞭解吉祥物策劃和決策過程。最後，透過問卷調查法評估第三方市場對方老闆設計與應用的反饋，調查對象為造訪老楊方城市的訪客，旨在瞭解他們對方老闆的看法和意見。根據上述本研究將研究目訂定為烈三點： （1）彙整臺灣觀光工廠吉祥物之使用現況。 （2）探索老楊方城市吉祥物方老闆角色塑造的設計。 （3）研究方老闆在老楊方城市企業識別系統中的應用方式與規範。 根據研究結果顯示，超過半數（52%）的臺灣觀光工廠已採用吉祥物，凸顯其在企業識別系統中的重要性。方老闆角色設計方面，成功地融合了獨特的故事背景、高辨識度的外型設計和正面溫暖的個性特質，強化了其在觀光工廠形象塑造和互動體驗中的角色。然而，個性塑造仍有進一步空間，以增加情感共鳴。 方老闆應用方面，在實體空間中得到廣泛應用，包括立體造型、主題壁畫等，並保持了在不同場合的一致性，凸顯了其高辨識度。方老闆的形象在觀光工廠中的應用，吸引遊客關注，增加了觀光工廠的吸引力，尤其在入口處的應用能留下深刻印象，引導遊客進入工廠參觀。然而，方老闆的角色性質和故事內涵尚未充分運用，建議進一步發展其角色故事並擴大應用面向。 綜合上述，方老闆角色設計之建議，為了提升方老闆的角色設計效果，可重新梳理故事主軸，強化太空背景故事，以更貼近「老楊食品」的精神。同時，加強或增加小故事，展現不同角色間的個性特質，進一步豐富方老闆的個性塑造，使其更全面且緊密呼應原有個性設定背景。這些調整將有助於提高方老闆的吸引力和情感共鳴，進一步加強其作為吉祥物的效果。 應用方面則建議，持續深化其角色性質和故事內涵，將其應用至更多平台，如網路和觀光工廠，以滿足不同受眾需求。同時，建立明確的圖像使用準則和角色設定規範，確保其在衍生應用中的一致性。這些措施將有助於強化方吉祥物方老闆，使其成為老楊方城市的有力且最佳代言人，進一步推動觀光工廠的發展和品牌建設等。This study focuses on the case of the "BOSS FANG" mascot, aiming to delve into its role design and application within the CIS (Corporate Identity System), while also providing an initial understanding of the current status of factory tour mascots in Taiwan. The research methodology consists of three main dimensions: Case Study: through a case study approach, an in-depth analysis of the design of the BOSS FANG character is conducted. This encompasses aspects such as its own story, visual design, and personality, serving as a crucial foundation for subsequent discussions. Interviews: to explore the design and application principles behind BOSS FANG, aiming to gain deeper insights into the mascot's planning and decision-making process. Questionnaire Survey: employed to evaluate third-party market feedback regarding the design and application of BOSS FANG. The survey targets visitors to City Square, with the objective of understanding their perspectives and opinions about BOSS FANG. Based on the aforementioned, the research objectives are formulated as follows: 1. To compile the current usage status of factory tour mascots in Taiwan. 2. To explore the design of the role of BOSS FANG, the mascot of City Square. 3. To study the ways and standards in which BOSS FANG is applied within the City Square CIS. The research findings reveal that over half (52%) of the factory tours in Taiwan have adopted mascots, underscoring their significance within the CIS. In terms of BOSS FANG's role design, it successfully integrates a unique story, a highly recognizable visual design, and a positive and warm personality trait, reinforcing its role in shaping the factory tour's image and interactive experience. However, there is room for further refinement in personality shaping to enhance emotional resonance. Regarding the application of BOSS FANG, it is extensively used in physical spaces, including three-dimensional sculptures and themed murals, maintaining consistency across different contexts and highlighting its high recognizability. The application of the character "Boss" within the factory tour captures visitors' attention, enhancing the attraction of the tour, particularly through its use at the entrance to leave a lasting impression and guide visitors into the factory. Nonetheless, there's potential to further leverage BOSS FANG's character nature and narrative content, suggesting an expansion of its role story and application scope. In summary, recommendations for BOSS FANG's role design involve refining the main narrative, strengthening the space-themed backstory to align more closely with the spirit of "TK FOOD." Simultaneously, enhancing or adding minor narratives to showcase distinct personality traits among characters could enrich BOSS FANG's character design, making it more comprehensive and in line with its original personality background. These adjustments will aid in enhancing BOSS FANG's appeal and emotional resonance, further solidifying its role as a mascot. In terms of application, it's advised to continuously deepen the character nature and narrative content and apply it to various platforms, such as online media and factory tours, catering to diverse audience needs. Concurrently, establishing clear guidelines for image usage and character settings ensures consistency in derivative applications. These measures will contribute to strengthening "Boss" mascot BOSS FANG, making it a potent and prime representative of City Square, thereby promoting the development of the factory tour and brand construction.zh吉祥物角色設計企業識別系統老楊方城市觀光工廠MascotCharacter DesignCorporate Identity SystemCity SquareFactory Tourmaster thesis