決策2.0: 眾包市場之個人創新績效典範模式

現今社會網路技術不斷的更新，使得越來越多人投入網際網路世界。帶動了許多新的商業模式與新趨勢的發生，使得社群網路蓬勃發展。因此，運用這樣Web2.0技術使企業可以自由運用網路這個集合體，用戶能使用的訊息市場越來越多了，像是社群網站、眾包等這些集體群眾智慧的概念，使公司轉變出新的決策，稱為「決策2.0時代」。而現今社會自由接案者越來越廣泛，接案目標也從原本的國內接案外包，透過網際網路轉變為全世界接案，使得「眾包」崛起。
　　綜上所述，本研究主旨在探討眾包使用者的內在動機與外在動機對於創新績效的影響，並了解是否會受到創新人格特質與內在動機干擾而有不同的創新程度。因此本研究利用大陸威客豬八戒網站與台灣518外包網，收集眾包平台的會員資料，並從大陸人與台灣人探討兩國內在動機與外在動機對於創新績效的影響。研究結果可供業者在於眾包網站的會員機制，能有所調整與應用，可供他們將會員分類，分成內在動機強烈或是外在動機強烈的會員，以供該網站增加績效與營運之參考。

Internet technology is constantly updated, so that more and more people into the Internet world. And a lot of new business models and new trends such social networks are flourish. Therefore, this technology allows enterprises to use network for free. Indeed, the increasing use of information markets, “crowdsourcing,” “the wisdom of crowds” concepts, social networks, collaborative software and other Web-based tools constitutes a paradigm shift in the way that companies make decisions. Call it the emerging era of “Decisions 2.0.” Nowadays more and more freelancers take the case from domestic into the world. It makes “crowdsourcing” to rise.
In summary, this study explore intrinsic motivation and extrinsic motivation of crowdsourcing users for innovation performance impact. And want to understand whether will be interference in innovation personality traits and intrinsic motivation. Therefore, this study used zhubajie website and 518 outsourcing website to collection membership informations. Explore the intrinsic motivation and extrinsic motivation for innovation performance in both nations.
The results are adjustment and application for industry. They will be available for classification of the members. Members can be classified intrinsic motivation or extrinsic motivation membership. The reference website for increased performance and operations.