VJ抽象動態圖像的感性評價效果研究

數位設計領域發揮著越來越大的影響力，傳統的靜態視覺形式逐漸轉向動態
化，動態圖形（motion graphic）更多地被應用在娛樂場所、公共藝術展示等展演新
領域，以期為受眾創造更具刺激，更有趣的新奇體驗。人們期待不僅“聽到音樂”，
還要“看到音樂”，而如何選擇適合的動態影像符合人們感受呢? VJ（Visual Jockey）
僅以自身對動態圖像和音樂傳遞情感的理解和經驗，將動態圖像和其它等視覺元
素作即時的剪接，但無法得知受眾的感受及體驗效果。因此本研究目的在於探討抽
象動態圖像的感性評價效果，研究觀眾對動態圖像的感受差異，建立抽象動態圖像
的設計法則。
本研究以感性工學研究方法為主要研究手段，首先以文獻探討整理用於VJ的
動態圖像樣本常用的形容詞彙；在各大影片網站和影片素材網站挑選最受歡迎的
VJ動態影像，經焦點小組進行風格分類並挑選代表性樣本，確定設計要素。後續邀
請受測者使用語意差異法問卷針對實驗樣本進行感性評價調查，以敘述性統計方
法進行各風格情緒感受分析；使用ANOVA變異數分析得知年齡、性別與接觸相關
VJ表演的經驗會影響心理感受；數量化一類複回歸分析方法結果得出設計元素與
感受之間的關係並以原型製作進行驗證。此外，本研究共開發2款實驗原型驗證設
計元素與感受之間的關係，研究結論提出影響心理感受的VJ抽象動態圖像之設計
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元素共 6點：動態視角、二維平面、種類元素多、以面為主、無規律變換、中等變
化速度，並提出VJ抽象動態圖像設計建議提供後續研究及設計者參考。

With the vigorous development of digital technology, digital design plays a more
and more important role in the design field. Visual graphics gradually transform from
static to dynamic. For example, motion graphics, a novel design form, are much used in
entertainment places, public art exhibitions and other new fields to create more exciting
and interesting experience toward audiences. In recent years, in some large-scale parties,
people not only expect "hearing music", but also "seeing music". in order to bring multisensory stimulation. VJ (Visual Jockey) came into being. Similar to DJ's approach, VJ
improvises and montages abstract motion graphics or some visual elements to match
music and enrich audiences’ experience. However, how to make or select appropriate
motion graphics in VJ performances or shows? VJ improvises abstract motion graphics
only by their own understanding and experience to affect audiences’ emotion. Therefore,
it is needy to explore audiences’ affection toward motion graphics. Therefore, the aim of
the research is to explore the perceptual evaluation of abstract motion graphics and find
out design rules of abstract motion graphics in VJ performance.
Kansei Engineering is the main research method. Firstly, literature review is used to
explore the design elements and most descripted adjective words of motion graphic. The
representative samples of motion graphic selected from some major video websites and
video material websites are classified to seven styles by focus groups. Subsequently,
recruit the subjects to evaluate motion graphics on the semantic difference questionnaire.
The descriptive statistics were used to analyze subjects’ affective responds to various
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motion graphic styles. ANOVA was used to analyze the influences among subjects’
demographic information. Besides, adopt Quantification Theory Type I to explore the
relationship between design elements and ones’ affective responds. Conclude some
motion graphic design principles provided references for further research and design.