線上遊戲玩家對多元化種族之角色設計認知探討—以Final Fantasy XIV為例

在電子遊戲產業日漸成熟的時代，一款電子遊戲如何利用其特色在相關領域市場競爭，是為現代遊戲設計師應考量的要點。隨著人們對視覺感官需求的提升，新型態的種族與角色設計越來越多元，本研究以認知娛樂作為玩家對於線上遊戲（最終幻想14）多元化種族角色的滿意度衡量，透過問卷調查方式，針對最終幻想14的玩家進行樣本收集，後利用SPSS採敘述統計、相關係數、獨立樣本t檢定及單因子變異數進行分析。研究結果顯示，線上遊戲的多元化種族角色會正面影響玩家的認知娛樂性，進而影響玩家滿意度。構面中以「好奇性」與「愉悅性」評分較高，且大多數女性玩家在「愉悅性」與「滿意度」顯著高於男性玩家。而年輕族群（16-30歲）的玩家更容易對遊戲中多元化的種族角色選擇感到好奇，並能從過程中獲得愉悅的體驗。

In the era of increasingly mature video game industry, how to use its characteristics to compete in the market in related fields is the key point that modern game designers should consider. With the improvement of people's demand for visual senses, new forms of race and role design are becoming more and more diverse. This study takes playfulness as a measure of players' satisfaction with the diverse racial roles of online games (Final Fantasy 14). Through a questionnaire survey, samples are collected from players of Final Fantasy 14, and then SPSS is used to analyze descriptive statistics, correlation coefficient, independent sample t-test and one-way ANOVA. The results show that the diversity of ethnic roles in online games will positively affect players' cognitive entertainment, and then affect players' satisfaction. In the aspect, the scores of "curiosity" and "enjoyment" are higher, and most female players are significantly higher than male players in "enjoyment" and "satisfaction". Players from young groups (16-30 years old) are more likely to be curious about the diversified ethnic role choices in the game, and can get a pleasant experience from the process.